Megan Berkheiser and Mike Caldwell: Smarter, Greener, Better, 2011
AFT Poster Program
We’re gearing up to celebrate Earth Day! MTA Arts for Transit and Urban Design loves public transit, mostly because it helps to make New York one of the greenest cities in the world. This year we chose artists Megan Berkheiser and Mike Caldwell to create Smarter, Greener, Better for the poster program. Posted in subway stations throughout the city, their design depicts a vision of a city made greener by the subways that serve it. The work itself is stellar, and so is the message behind it. (Come back on Friday to see how this incredible 3-D artwork was made! You can also buy a poster of your very own at the New York Transit Museum store.)
Megan Berkheiser says: “Meeting the biggest green challenges starts with a city. It is the people’s innovation and creativity, which ultimately make a city sustainable, or not. Urbanites use less energy and emit less carbon dioxide per household because they use public transportation. Our poster, Smarter, Greener, Better celebrates NYC as a stepping stone for awareness and effective use of mass transit while continuing to grow and evolve and adapt.”
Subway passengers, consciously or not, are playing a major role in preventing air borne pollution. In fact, every MTA trip saves 10 pounds of greenhouse gas emissions. That makes a big difference. That means that each time you use public transportation it’s like …
- Saving the energy required to keep a 60-watt bulb burning for one week straight!
- Avoiding the carbon footprint of two months’ worth of disposable coffee cups!
- Offsetting the entire carbon footprint of an iPad every week (production, transportation, use – everything)!
Whether it’s by raising awareness or decreasing emissions, in celebration of Earth Day, let’s give a shout out to the artists and passengers who are doing their part to care for the environment. And while you’re at it, visit Grand Central for some great Earth Day events! You can learn more about the MTA’s sustainability initiatives here.